Case study
An AI phone assistant on a busy trade counter
Dooley Timber is a busy Irish timber merchant. The phone rings all day — and most calls used to pull someone away from a customer standing at the counter.
- calls handled by the assistant
- 1,450
- hours given back per week
- ~6
- missed calls since launch
- 0
The problem
The same handful of questions made up most of the day's calls: opening hours, is this in stock, can I get a price, where's my delivery. Every one of them interrupted the counter, and calls that came in early, late, or at lunchtime were simply missed.
What we built
An AI phone assistant that answers every call. It handles the common questions directly, takes clear messages for anything else, and passes real conversations to the team the moment one is needed. No menus, no "press 1" — callers just talk.
How it went in
No rip-and-replace. The assistant sits in front of the existing phone line, was tuned on the questions Dooley Timber actually gets, and went live without the team changing how they work.
What it means day to day
The counter staff stay with the customer in front of them. The office stops losing the thread of half-taken messages. And the calls that used to ring out at 7am loading time get answered.
Could your business use the same?
If your phone rings with the same questions all day, this exact automation is the fastest win we know.
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