Scheduled content drafting
The blog you keep meaning to write, written
Twice a week a post gets drafted about one job your customers actually have — and then it waits for you. You read it, change what you want, and publish. The part that never happens is the blank page, not the deciding.
Proof
Drafting dooco's own blog, twice a week
Running on dooco's own operations since July 2026
Every post on this site was drafted by this automation, twice a week since July 2026, and every one of them was read by a person before it went up. The blog you can go and read is the output — it's the same automation described here, doing the same job, on the business you're currently reading about.
No client has bought this one yet — which is why you're reading about dooco's own business rather than someone else's numbers. It isn't a demo or a prototype either: it has been running on real work, with real people on the other end of it, since well before this page existed.
What it does
- Runs to a schedule — twice a week, without being asked — and drafts one post per run
- Picks the subject before it writes: one repetitive job your customers actually deal with, so the post has a point and somewhere to send the reader
- Alternates between what you already sell and what you're only thinking of selling, so half the posts do a job and half find out whether anyone is asking
- Writes to a set brief: 500–900 words, and a first paragraph that stands on its own as a direct answer to the question in the title
- Ends every post with one call to action, pointed at the page on your own site that answers what the reader has just read about
- Reads back over recent posts before it starts, so it doesn't cover the same ground twice in a month
What stays with you
Deliberate limits, not gaps.
- Publishing. Every draft stops in a review queue — dooco's own arrive as pull requests — and nothing reaches your site until you've read it and said yes
- The claims. It uses no client name and no figure that isn't already published on your own site; where there's no approved number, it writes the post without one
- The last edit. It drafts in your voice from written instructions, and the version that goes up is whatever you make of the draft
- Anything outside the writing: it never publishes its own work, never touches the rest of your site, and has no access to anything but the folder its drafts go in
- What the writing is worth. Which posts earned their place — and which unsold job the searches say to build next — is a judgement you make from your own search data
- Topics it won't take on: no explainers about AI itself, no reacting to industry news, and nothing about businesses you haven't actually worked with
How it goes in
It publishes nothing, so it needs no keys to your live site. It writes a draft and leaves it where you already review work — dooco's own opens a pull request on the repository this site is built from, and the review is the approval. If a draft never gets read, nothing goes up: the schedule produces the writing, not the publishing.
It works from written instructions — which jobs your customers have, how you talk about them, which numbers you're allowed to use — built around the business you actually run, so the drafts read like you rather than like everyone else's AI. The first version is live in a few weeks. It doesn't learn on its own: when a draft comes out wrong, you tell us, and the instructions get corrected so the next one doesn't.
Half the runs are deliberately speculative — a post about a job you don't yet sell, published to find out whether anyone searches for it. That half is cheap: writing a post to test demand costs a fraction of building the thing and discovering nobody wanted it.
Delivered as your Starter Engagement
€499 fixed
Content drafting is built and live as your Starter Engagement — the AI opportunity audit plus one working automation, at a fixed price agreed before any work begins. See the full Starter Engagement details.
A half-hour conversation, no obligation — we'll go through what your customers keep asking you, and whether there are two posts a week in it.